Looking for opportunities to increase revenue during the Depression, the Revere Copper & Brass Company started producing giftware items in the early 1930s. They partnered with the industrial designer Norman Bel Geddes, who designed several chrome-plated things in a thoroughly modern style for the company, including what became the iconic “Manhattan” cocktail set. Revere released the tray in 1935 and buddied it with the shaker and cups in 1936, selling it as the “Revere Cocktail Ensemble.” Revere renamed the set as “Manhattan” in 1938. The Manhattan cocktail set is featured in several museum collections as an outstanding example of modern design, including the Brooklyn Museum.